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The Vivid Perspective
Event Strategy, Design, & Industry Insights


Why Strategy Planning Season Should Include Event Strategy Too
Strategy Isn’t Static. Events Make It Real. Every fall, companies enter strategy planning season. Calendars fill with offsites,...

Melissa Morrison
Jul 30, 20252 min read


Designing Sales Incentive Trips That Inspire
For this Vivid Perspective article, I was joined by Amanda Douglas, Commercial Director at Four Seasons Ko Olina. We talk about trends...

Melissa Morrison
Jun 30, 20253 min read


Why Storytelling Is the Strategy Behind Every Successful Event
At Vivid Creative House, we believe every event is a story. Not simply a collection of speakers and staging, each experience should be a...

Melissa Morrison
Jun 12, 20252 min read


AV Trends and the Art of Producing a Powerful Corporate Event
For this Vivid Perspective, I was joined by Sam Wehrmeyer, Executive Producer at The Catalyst Companies, and Dr. Carol M. Press, retired...

Melissa Morrison
Jun 4, 20255 min read


Tariffs & the Event Industry: Navigating 2025’s Economic Crosswinds
What shifting global trade policies mean for corporate event strategy. The Real Impact of Tariffs on Events In 2025, global trade...

Melissa Morrison
May 27, 20252 min read


The Future of Corporate Events: What the 2025 Data Tells Us
Insights from Amex & Bizzabo reports—and how Vivid Creative House helps you stay ahead. As we look ahead to the remainder of 2025, the...

Melissa Morrison
May 20, 20252 min read
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